soul cycles hooligan frame decals
Soul Cycles called me up to design the frame decals for their first generation Hooligan frame. It's a singlespeed, so the design had to be simple and fast-looking. We went with an automotive inspired look, with fused ligatures to look like a musclecar fender badge. The decals had to work equally well over both black and blue gloss powder coat, so we picked silver. The second generation Hooligan is currently in development, and will include an updated decal design. Stay tuned.